Social media is truly taking the world by force – a perfect way to connect wide audience group, encourage interaction and influence the people. Our diligent inclination towards various social media platforms or be it following WhatsApp marketing strategy or any digital marketing strategy – it has completely turned our lives upside down. LinkedIn with over half a billion users in 200 countries has become an important social media platform for a building new connections, generating more leads, thought leadership as well as building a brand.
It is a means for a professional to do business and connect to wide audience to increase the influence as well as the authority by not only providing information but also valuable support. Something more than just a social media platform – a rich source to professional networking database.
In order to expand the lead generation, LinkedIn has recently launched InMails which is truly becoming a business marketing trend. LinkedIn InMail is basically a kind of an ad format that allows you to send messages to any users or a targeted audience within the platform. You will have an opportunity to send message directly to a person who matters to you the most, regardless of whether he is connected to you directly or indirectly. However, using the InMails as a way of Linkedin marketing strategy would completely depend on the subscription or the package you have choose, which needs to be upgraded from the basic to premium account.
For the Premium accounts, the price is $29.99 per month with credit set. For the Business account holders, 3 credits per month while for the Business Plus, 10 credits per month.
What are the benefits of using InMails?
▪ The delivery is instant as there is no delay for any kind of approval or forwarding.
▪ There is no mid-party to keep you in dilemma of approval or denial, the message is sure to get delivered.
▪ It allows you to send requests without even any favours needed from someone, quite becoming a LinkedIn marketing trend.
How LinkedIn InMails will be best used and how effective are they?
InMail are indeed a real contender, best given by Snehaal Deshpande who carries ahead digital marketing training in Pune, when it comes to getting your message across delivered as well as garnering conversions. They are very effective following several reasons:
▪ InMails are in highly scalable range and can work around for any marketer.
▪ It creates more opportunities for recruiters, sales people as well as working professionals.
▪ It also directs you the time it works and is used as a soft close to harness maximum effectiveness. It indeed works perfectly as a LinkedIn marketing tips.
▪ It also helps in gaining the growth scale of any business and reflects good statistics.
▪ It is very dynamic and effective.
InMails can be a very powerful networking tool, if used well. This platform messaging feature can be used on various platforms right from the cold connections to the introduction. Be it for getting high response rate or lead generation and even prospect nurturing – LinkedIn InMails provides you an ability to establish immediate trust as well as facilitate the touchpoints by creating a strong and compelling brand. A well-crafted InMail acts a powerful, well-aimed invitation to a point of success with reflection of your brand.
Akrel Media is a a digital marketing agency established by Snehal Deshpande who is a Digital Marketing Trainer & Consultant. This digital marketing agency in Pune has managed to expand its reach to students across USA, UK and UAE, through offering live online training on digital marketing. The students not only are provided with high quality education about digital marketing but also are awarded a certificate after the completion of the course, particularly enhancing the digital knowledge of its students by making them work on live projects. Snehaal Deshpande the trainer in Akrel Media has been training with an experience of 7 years and has successfully trained over 700+ students.
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