How LinkedIn InMails will be best used in 2018?

How LinkedIn InMails will be best used in 2018?

Social media is truly taking the world by force – a perfect way to connect wide audience group, encourage interaction and influence the people. Our diligent inclination towards various social media platforms or be it following WhatsApp marketing strategy or any digital marketing strategy – it has completely turned our lives upside down. LinkedIn with over half a billion users in 200 countries has become an important social media platform for a building new connections, generating more leads, thought leadership as well as building a brand.

It is a means for a professional to do business and connect to wide audience to increase the influence as well as the authority by not only providing information but also valuable support. Something more than just a social media platform – a rich source to professional networking database.

In order to expand the lead generation, LinkedIn has recently launched InMails which is truly becoming a business marketing trend. LinkedIn InMail is basically a kind of an ad format that allows you to send messages to any users or a targeted audience within the platform. You will have an opportunity to send message directly to a person who matters to you the most, regardless of whether he is connected to you directly or indirectly. However, using the InMails as a way of Linkedin marketing strategy would completely depend on the subscription or the package you have choose, which needs to be upgraded from the basic to premium account.

For the Premium accounts, the price is $29.99 per month with credit set. For the Business account holders, 3 credits per month while for the Business Plus, 10 credits per month.

What are the benefits of using InMails?

▪ The delivery is instant as there is no delay for any kind of approval or forwarding.
▪ There is no mid-party to keep you in dilemma of approval or denial, the message is sure to get delivered.
▪ It allows you to send requests without even any favours needed from someone, quite becoming a LinkedIn marketing trend.

How LinkedIn InMails will be best used and how effective are they?

InMail are indeed a real contender, best given by Snehaal Deshpande who carries ahead digital marketing training in Pune, when it comes to getting your message across delivered as well as garnering conversions. They are very effective following several reasons:

▪ InMails are in highly scalable range and can work around for any marketer.

▪ It creates more opportunities for recruiters, sales people as well as working professionals.

▪ It also directs you the time it works and is used as a soft close to harness maximum effectiveness. It indeed works perfectly as a LinkedIn marketing tips.

▪ It also helps in gaining the growth scale of any business and reflects good statistics.

▪ It is very dynamic and effective.

InMails can be a very powerful networking tool, if used well. This platform messaging feature can be used on various platforms right from the cold connections to the introduction. Be it for getting high response rate or lead generation and even prospect nurturing – LinkedIn InMails provides you an ability to establish immediate trust as well as facilitate the touchpoints by creating a strong and compelling brand. A well-crafted InMail acts a powerful, well-aimed invitation to a point of success with reflection of your brand.

Akrel Media is a a digital marketing agency established by Snehal Deshpande who is a Digital Marketing Trainer & Consultant. This digital marketing agency in Pune has managed to expand its reach to students across USA, UK and UAE, through offering live online training on digital marketing. The students not only are provided with high quality education about digital marketing but also are awarded a certificate after the completion of the course, particularly enhancing the digital knowledge of its students by making them work on live projects. Snehaal Deshpande the trainer in Akrel Media has been training with an experience of 7 years and has successfully trained over 700+ students.

Visit Us At

Contact Us At +91 9834622779 Or Write Us At


Whatsapp is an instant messaging app that operates in multiple countries, and has an extensive user base of over 1.5 billion, making it one of the most popular freeware and cross-platform messaging app. Whatsapp was released in January 2009 as an instant messaging app and is the perfect application made for the society. It was founded by Jan Koum and Brian Acton and initially the app introduced the facility of sending and receiving messages, easy exchange of images and videos, but later on, it introduced features such as voice calling and video calling as a cherry on the cake. Whatsapp can be used in a smartphone and is also available for use in desktop in the form of Whatsapp Web. A lot of people love to use WhatsApp as a major digital marketing strategy mainly because it is a faster way to communicate through chats and also an easier way to share media.
Whatsapp is an application that incorporates several features that are useful for multiple types of functions. It includes chatting, photo sharing, video sharing and is also a platform for advertisements. WhatsApp acts as a digital marketing strategy and immediately became popular at a great pace as it became a tool for the social shaping of technology all over the world. The social shaping of technology is a factor that requires an in-depth analysis to determine the real consequences of the way the society or the societal requirements impact technology. Software applications such as Whatsapp are as much social products as they are technological products.

In September 2017 Whatsapp announced its Whatsapp Business App, a platform made with the objective to link business with its prospective customers. The WhatsApp business marketing is an exclusive version distinctively made for businesses to communicate and place orders and includes features that are not available in the regular messenger app.

The Whatsapp business app has a variety of features to offer that can help it to stand out of the herd. Some of such features are:

• CHOOSE A CATEGORY: With this feature a person can choose the category he is interested in, for example, Beauty, Spa, and Salon can be one category.

• WORKS WITH LANDLINE NUMBER: This app allows its user to register a landline number so that they can handle their personal and business life individually.

• THE ‘’AWAY MESSAGES”: For the times when the business is not operating, it allows the user to set an automated response and can be really helpful for times that the business owners need the day off.

• END TO END ENCRYPTION: All the information that is shared over Whatsapp is end to end encrypted which means all your business information can be kept safe.

With such uniquely designed features, the Whatsapp Business App will definitely prove to be a game changer in the world of business as it a radical innovation. WhatsApp business marketing trend is a radical innovation as it came up with something new to offer to the market, the success of Whatsapp business will mainly be due to disruptive innovation, the fact that Whatsapp business is an innovative application will contribute to its success.
A few key factors that will form a part of Whatsapp Business’ growth are as follows, increased use of smartphones worldwide, Whatsapp Business is a unique application in the market and due to its differentiating factors, it will be tried by individuals of all age groups. WhatsApp Business has the potential to outrun other business of all sizes because it is an easily accessible way of communication which will help the business to reach its target audience without any difficulty, it is easy to learn and easy to operate as it a user-friendly app, last but not the least, Whatsapp Business marketing allows cross-platform communication as in it is available on both Apple and Android phones, therefore, people can communicate cross-platform. Related parties are not required to have both Apple and Android phones. Whatsapp Business would also allow real-time conversation as opposed to the normal E-mail where you would have to wait for the other person to reply.

Akrel Media which was founded by Snehaal Deshpande (Digital Marketing Trainer & Consultant) is a digital marketing agency in Pune but has managed to expand its reach to students from USA, UK and UAE, through offering live online training on digital marketing. It aims to enhance the digital knowledge of its students by making them work on live projects. The students not only are provided with high quality education about digital marketing but also are awarded a certificate after the completion of the course. Snehaal Deshpande the trainer in Akrel Media has been training with an experience of 7 years and has successfully trained 700+ students.

Visit Us At, Write Us At or Call Us At +91 9834622779